Meet the Founder
Los Angeles-based designer Tiffany Lerman lives by the motto, "Girls can do anything!" Strong women have always been a theme in Tiffany's life. The daughter of the late bestselling novelist, Jackie Collins, her mother wrote courageous heroines who made bold decisions, traits that are inherent in the London-born Tiffany. Her entrepreneurial spirit, passion for nature and love of color and design have always been a part of her life.

After graduating from UCLA with a BA in fine art and then going on to study textile design at FIDM, Tiffany's first business was launched out of her parents' garage, where she made t-shirts and handbags sewn from vintage textiles found at antique flea markets in Los Angeles, Paris and London. Her first order was from Fred Segal and at that point, Tiffany knew that being her own boss was what she wanted and her entrepreneurial spirit was ignited.

After her first son was born in 1999, Tiffany launched a successful collection of diaper bags featuring her own textile designs under the brand name Chester. The Chester collection of bright, colorful and fresh floral prints was then licensed in numerous product categories, ranging from stationery to scrapbooking to bedding.

With two small boys at home, Tiffany felt that there was a large void in the marketplace for fun and entertaining bath products for toddlers that weren't full of ingredients that couldn't be pronounced. So out of necessity and creativity, in 2006 she launched the children's brand Tiny TiIlia - a whimsical collection of eco-conscious, paraben-free children's bath and body products. Tiffany experienced a "pinch me" moment when Tiny Tillia was acquired by Avon in 2011.

After staying on with Avon as a creative consultant for a few years, Tiffany branched out again and created Pattern By Tiffany Lerman - a line of modern, cool and vibrant beach accessories for women of all ages sold across the resort, spa and swimwear industry.

In 2018, after several months of development, Tiffany jumped back into the beauty industry and launched her wellness bath and body brand, Laki Naturals. It debuted at the lndie Beauty Expo to rave reviews and was picked as one of the Top Ten Trends from the show and nominated for two Best in Show Awards. The Laki Naturals name includes the Hawaiian word for "lucky" to underscore Tiffany's good fortune in being able to harness the state's bounty and rituals, but it also honors her late mother, Jackie Collins, by alluding to the bestselling novelist's well-known character Lucky Santangelo, who Tiffany describes as Collins' alter ego and a bold female heroine who inspires women to be strong and independent.

Tiffany believes, like her mother, that it is important to be a strong woman. She created her products to help women achieve a peaceful, meaningful and empowered state of mind. With Laki Naturals, bathing can be an essential part of every beauty regime, helping women unwind and detoxify at home to be their best, most powerful self. Laki Naturals wellness bath, body and shower essentials allow you to experience that therapeutic spa-like feeling at home, so you can cleanse your physical bodies and access a state of emotional harmony and well-being leaving you with a calm mind, body and soul. Tiffany's entrepreneurial spirit is still going strong as she would love to launch another children's brand, as well as numerous other creative endeavors.