Our Story

Laki (lah-kee) means Lucky in Hawaiian. At Laki Naturals we feel "lucky" to be able to capture the essence of the islands in our high-quality bath and body care products. Based in California, all of our products are made here in the United States with carefully curated natural fragrances, essential oils and premium minerals from around the world. It is our mission to turn your daily beauty and wellness regimen into a detoxifying and restorative ritual.

Our founder, Tiffany Lerman, is an acclaimed designer and entrepreneur who has previously created popular brands that have satisfied customers of all walks of life. Inspired by her cherished and rejuvenating adventures in Hawaii, Tiffany is proud to bring the spirit of “aloha” to life with Laki Naturals.

Vegan
Cruelty Free
Made in USA
No parabens
No artificial additives
No microbeads
No sodium laurel sulfate
No phthalates
No synthetic dyes
No GMO
No petrochemicals
No animal testing

Clean
Ingredients

Cruelty Free

Vegan

Save Our
Oceans Pledge

USA Made

Los Angeles based designer and Laki Naturals founder, Tiffany Lerman, lives by the motto “Girls can do anything”! Having a strong entrepreneurial spirit is a common theme for women in her family. She is the daughter of the late bestselling novelist, Jackie Collins. Her mother wrote about courageous heroines who made bold decisions, traits that are inherent in the London-born entrepreneur.

Tiffany graduated from UCLA with a BA in fine art and later studied textile design at FIDM. Her first business was launched out of her parents’ garage, creating t-shirts and handbags from vintage fabrics found at flea markets in Los Angeles, Paris and London. Her very first order was from Fred Segal, and at that moment, Tiffany's entrepreneurial spirit was ignited!

After her first son was born in 1999, Tiffany launched a successful collection of diaper bags under the brand name Chester. These featured her own textile designs. The popular Chester collection of bright and colorful floral prints was licensed in numerous product categories, ranging from stationery to bedding.

With two small boys at home, Tiffany realized the need for children’s bath products containing clean ingredients. In 2006, out of necessity and creativity, she launched the children's brand Tiny TiIlia - a whimsical collection of eco-conscious, paraben-free children's bath and body products. Tiffany experienced a "pinch me" moment when Tiny Tillia was acquired by Avon in 2011.

Tiffany stayed on with Avon as a creative consultant for a few years, then branched out again, launching Pattern By Tiffany Lerman. Pattern, a women’s line of modern, cool and vibrant beach accessories, was sold throughout the resort, spa and swimwear industry.

In 2018 Tiffany jumped back into the clean beauty industry and launched her wellness bath and body brand, Laki Naturals. It debuted to rave reviews at the Los Angeles Indie Beauty Expo. Laki was chosen as one of the Top Ten Trends at the show and nominated for two Best in Show Awards! Laki is the Hawaiian word for "lucky" to underscore Tiffany's good fortune in being able to harness the Islands’ bounty and rituals, while also honoring her late mother, Jackie Collins. It alludes to the bestselling novelist's well-known, bold female character, Lucky Santangelo. Tiffany describes her as Collin's alter ego who inspires women to be strong and independent.

Tiffany believes, like her mother, it is important to be a strong woman. She created her products to help women achieve a peaceful, meaningful and empowered state of mind. With Laki Naturals, bathing can be an essential part of every beauty regime, helping women unwind and detoxify at home to be their best, most-powerful self.